珠海拼多多电商培训多少钱
电商设计高级教程
对部分消费者来说，在电商平台买水果不光是买口味，买的也是外观和服务，所以会更青睐果型好、甜度高、果色均匀的大果。但农业生产不是工业化的流水线，会受光照条件、营养吸收、管护水平等因素的影响，即便是同一品种的水果，长出来也会有品质的差异。因此在产地销出的时候，同类水果会根据品相、糖度、大小等被分成不同级别，再分销到不同的终端市场。有些水果可能看着没那么好看，比如在成长过程中经过霜打，或者采摘的时候发生磕碰，或者受日照时间短，果皮着色不深，所以相比一些长得好的果子，售出价格更低。但果肉没受影响的话，口感并没有太大差异。一些电商平台销售的此类水果，就走起了高性价比路线，占据了消费市场的一席之地。How many "e-commerce fruits" do industry insiders refer to? What is the proportion in the market? Is it a universal phenomenon or an individual behavior? It is unknown from the report. If we simply equate "e-commerce fruits" with defective fruits, and even refer to "e-commerce fruits" as all fruits sold on e-commerce platforms, it is obviously biased. In fact, like traditional offline sales, e-commerce sales are also a market behavior. On the platform, there are both high-quality brand fruits such as Chu Orange and Qingwang Grape, as well as cost-effective "main road" fruits, meeting the diverse needs of consumers.
二是品牌方自建渠道存在较高的投入成本与运营风险。早期的代运营业务是典型的劳动密集型生意，平台流量采购、大促活动策划、店铺运营到客服与物流支撑，从前端到后端，都需要人力投入。随着电商渠道的增多，不计成本地投入线上电商渠道运营对绝大多数品牌而言，是一件不可能的事。因此，将线上渠道运营外包出去，品牌方更能将精力投入在产品研发上。Secondly, there are high investment costs and operational risks associated with the brand's self built channels. The early proxy operation business was a typical labor-intensive business, requiring human investment in platform traffic procurement, promotional event planning, store operation, customer service and logistics support, from front-end to back-end. With the increase of e-commerce channels, it is impossible for the vast majority of brands to invest in online e-commerce channel operations at no cost. Therefore, outsourcing online channel operations allows brands to invest more energy in product development.
此外，在电商新模式中，品牌及入驻企业会兼顾“货品”和“内容”运营，以内容为纽带触达更广泛人群，直面消费者、创造新消费。例如，在以抖音电商代表的兴趣电商、内容电商模式下，消费者采用的是“内容/兴趣—激活需求—购买—展示分享”模式，电商新模式借助维度更丰富的信息线索，实现从被动等待用户搜索转变为主动预判用户偏好，实现了“货找人”。
如果将该理论投射至电商代运营行业，好时机已不需要多赘述，电商代运营行业的起伏本就是随电商经济而变化，那么值得探讨的两大问题是：一是，眼下的电商行业究竟还是不是一个好赛道？二是代运营企业如何来优化其商业模型？If this theory is projected onto the e-commerce proxy operation industry, there is no need to elaborate on it at a good time. The rise and fall of the e-commerce proxy operation industry are changing with the e-commerce economy. Therefore, two major questions worth exploring are: firstly, is the current e-commerce industry still a good track? Second, how to optimize the business model of the agent operating enterprise?
新的时代里，讲究性价比与回报率，崇尚稳定性与长期性，再亮眼的GMV战报也无法保证品牌的长红。回到问题的原点，在一个好赛道里，越精细的分工往往可以建立越深厚的护城河，卖铲人可以越来越赚钱，比如英伟达。但在一个看得见天花板的赛道里，金矿越来越少，留给渠道商的机会本就不多。In the new era, emphasizing cost-effectiveness and return rate, advocating stability and long-term performance, even the most eye-catching GMV battle report cannot guarantee the brand's long-term success. Returning to the origin of the problem, in a good track, the finer the division of labor, the more profound the moat can be established, and shovel sellers can make more money, such as NVIDIA. But in a track with a visible ceiling, there are fewer and fewer gold mines, leaving few opportunities for channel merchants.
