湖南拼多多电商运营培训多少钱

淘宝电商教育培训

大多数代运营企业都有自己擅长的品类，比如早年服务相宜本草、上海家化、欧莱雅等国内外品牌的丽人丽妆，因百雀羚成名的壹网壹创，在母婴、保健品领域表现突出的若羽臣等。早年得益于经销模式的投入积累下多年的渠道、品牌与数据经验，代运营商们可以在垂直领域做“小而美”的存在，但随着电商环境的变化，大促常态化、流量红利远去叠加平台下场对服务商的扶持，电商“绝对黑箱”的时代已然过去。Most agency operating companies have their own categories of expertise, such as the early service suitable Bencao, Shanghai Jiahua, L'Oreal and other domestic and foreign brands' Beauty Makeup, Yiwang Yichuang, which became famous due to the Baique Antelope, and Ruo Yuchen, who has outstanding performance in the fields of mother and baby, and health products. Thanks to years of channel, brand, and data experience accumulated through the investment in distribution models in the early years, proxy operators were able to establish a "small and beautiful" presence in the vertical field. However, with the changes in the e-commerce environment, the normalization of big promotion and traffic dividends have gone far, coupled with the platform's support for service providers, the era of "absolute black box" e-commerce has passed.

对部分消费者来说，在电商平台买水果不光是买口味，买的也是外观和服务，所以会更青睐果型好、甜度高、果色均匀的大果。但农业生产不是工业化的流水线，会受光照条件、营养吸收、管护水平等因素的影响，即便是同一品种的水果，长出来也会有品质的差异。因此在产地销出的时候，同类水果会根据品相、糖度、大小等被分成不同级别，再分销到不同的终端市场。有些水果可能看着没那么好看，比如在成长过程中经过霜打，或者采摘的时候发生磕碰，或者受日照时间短，果皮着色不深，所以相比一些长得好的果子，售出价格更低。但果肉没受影响的话，口感并没有太大差异。一些电商平台销售的此类水果，就走起了高性价比路线，占据了消费市场的一席之地。How many "e-commerce fruits" do industry insiders refer to? What is the proportion in the market? Is it a universal phenomenon or an individual behavior? It is unknown from the report. If we simply equate "e-commerce fruits" with defective fruits, and even refer to "e-commerce fruits" as all fruits sold on e-commerce platforms, it is obviously biased. In fact, like traditional offline sales, e-commerce sales are also a market behavior. On the platform, there are both high-quality brand fruits such as Chu Orange and Qingwang Grape, as well as cost-effective "main road" fruits, meeting the diverse needs of consumers.

比如，母婴领域的美赞臣就同时与若羽臣、丽人丽妆合作；美妆领域的佰草集与丽人丽妆中止合作后，转身选择壹网壹创...去年2月，拥有兰蔻、资生堂、上海家化等化妆品品牌客户的电商代运营公司“璞康”获得了2亿元B轮融资，而兰蔻曾是丽人丽妆的大客户。For example, Mead Johnson in the field of mother and baby also collaborates with Ruoyeong and Beauty Makeup; After the termination of cooperation between Baicaoji and Beauty Beauty in the field of beauty, they turned to choose Yiwang Yichuang In February last year, e-commerce agency "Pukang", which owns cosmetics brand customers such as Lancome, Shiseido, and Shanghai Jiahua, received a round B financing of 200 million yuan, and Lancome was once a major customer of Beauty Beauty.

比如，淘宝在国内市场推出自己的快时尚服饰店“ifashion”，在海外阿里也上线跨境快时尚电商品牌AllyLikes，以及快时尚电商平台Miravia。此外，京东也于之前推出过“京东大时尚”以期打造时尚百大标杆品牌。至于拼多多，虽然没有在国内发力快时尚，但在海外大杀四方的TEMU恰恰是以快时尚服装品类为根基。In the past, the positioning of fast fashion was between high-end brands and mass brands. Nowadays, fast fashion is extending towards both cost-effective products and high-end brands. The former is a manifestation of e-commerce platforms exchanging prices for the market, while the latter is a necessary choice made by traditional fast fashion brands to cope with competition and maintain growth.

此外，在电商新模式中，品牌及入驻企业会兼顾“货品”和“内容”运营，以内容为纽带触达更广泛人群，直面消费者、创造新消费。例如，在以抖音电商代表的兴趣电商、内容电商模式下，消费者采用的是“内容/兴趣—激活需求—购买—展示分享”模式，电商新模式借助维度更丰富的信息线索，实现从被动等待用户搜索转变为主动预判用户偏好，实现了“货找人”。