天津拼多多电商运营培训多少钱
京东电商培训运营
用一个可能不太恰当的比喻来形容代运营商的发展历程，其实就是想从“乙方”变“甲方”，想翻身农奴把歌唱。但为何变身之路如此困难？问题的关键出在了商业模式的设计上。To use a potentially inappropriate metaphor to describe the development process of proxy operators is actually to transform from "Party B" to "Party A", and to become a serf and sing. But why is the path of transformation so difficult? The key to the problem lies in the design of the business model.
1776年，亚当·斯密在自己的成名作《国富论》里讲述了一个英国工厂通过分工提高生产效率的故事，由此延伸出的“分工理论”可以当下商业世界里的诸多现象。In 1776, Adam Smith told the story of a British factory improving production efficiency through division of labor in his famous work The Wealth of Nations, and the "theory of division of labor" extended from this can be used to describe many phenomena in the current business world.
头雁领航群燕飞，乡村振兴正当时。区妇联创新打造“一室一组一队”新平台，开展新农学堂培训196期，培育巾帼新农人9300人次，“多点开花”跑出乡村振兴加速度，重庆辣妹子邓晓琳、车厘子女王杨婷、帮扶能手罗艳芝、面点大师李金丽、绢花红旗手陈丽娟等一批有胆识、有魄力、有担当的巾帼领头雁，正在成为乡村振兴巾帼行动强大引擎，激发着广大女性投身乡村振兴的热情和活力。We have been engaged in new media sales for 4 years. Through live broadcast, more tourists have known Tuonisi Village, and we have also been titled "Live sisters Flower". In the future, we will accelerate the creation of tourist attractions with the theme of "high-quality tomato promotion+featured homestay development", and drive women around to accelerate income growth and achieve common prosperity.
两种模式的主要区别在于经销与品牌方绑定较深，早年经销模式更容易体现一个服务商的能力，因此拥有更灵活的策略制定与定价权。但经销容易造成库存问题，投入成本大。代销模式运营成本小，毛利高，但代运营企业的角色更像是“4A公司”，决策度低，竞争也更激烈。The main difference between the two models lies in the deeper binding between the distribution and brand side. In the early years, the distribution model was more likely to reflect the capabilities of a service provider, thus possessing more flexible strategic formulation and pricing power. But distribution can easily cause inventory problems and high investment costs. The commissioned sales model has low operating costs and high gross profit, but the role of the commissioned operation enterprise is more like that of a "4A company", with low decision-making and more intense competition.
这几年，许多电商平台开始加入销售生鲜水果大军，越来越多的消费者选择从电商渠道购买水果。但最近有媒体报道，一位业内人士接受采访时称，果园出品的有伤的残次果，很难在传统渠道销售，一般以低价转卖给电商平台的商户，被业内叫“电商果”。在相关报道的留言区，也有网友吐槽此前在电商平台买水果的经历，甚至有人把报道中的“电商果”与劣质水果简单地划上了等号。Not only is the market scale huge, but the profits of fast fashion clothing are also much higher than other consumer goods. The gross profit margin of ZARA's parent companies Inditex and H&M is consistently above 50%. The gross profit margin of Volkswagen's fast moving consumer goods is generally around 20%. This means that the profits obtained by the e-commerce platform Fali Fast Fashion are much higher than those of other Fali products.
