鹰潭拼多多电商培训课程

淘宝电商培训

除了参加博览会,SUEZ还受邀参加同期举办的2023世界数字贸易大会和2023中国国际电子商务峰 会等高端论 坛活动。在这些活动中,SUEZ与政府部门、行业组织、知名企业和专家学者等嘉宾进行深入探讨和分享,就电子商务发展趋势、政策法规、创新模式、合作机遇等话题进行深入探讨和分享。SUEZ还借此机会,向全球展示其在跨境电子商务领域的实力和魅力。In addition to participating in the Expo, SUEZ is also invited to participate in high-end forum activities such as the 2023 World Digital Trade Conference and the 2023 China International E-commerce Summit held at the same time. In these activities, SUEZ conducted in-depth discussions and sharing with government departments, industry organizations, well-known enterprises, experts and scholars, and other guests on topics such as e-commerce development trends, policies and regulations, innovation models, and cooperation opportunities. SUEZ also takes this opportunity to showcase its strength and charm in the field of cross-border e-commerce to the world.

该业内人士口中的“电商果”有多少？在市场上占多大比例？是普遍现象还是个别行为？从报道中不得而知。如果因此就简单地将“电商果”和残次果品划上等号，甚至把“电商果”代指所有电商平台销售的水果，显然有失偏颇。其实，和传统的线下销售一样，电商销售也是一种市场行为，平台上既有褚橙、晴王葡萄等特色优质的品牌水果，也有性价比高的“大路”水果，满足消费者的多元化需求。In recent years, many e-commerce platforms have joined the sales force of fresh fruits, and more and more consumers are choosing to purchase fruits from e-commerce channels. But recently, there have been media reports that an industry insider said in an interview that damaged and defective fruits produced by orchards are difficult to sell through traditional channels and are generally resold to merchants on e-commerce platforms at low prices, known as "e-commerce fruits" in the industry. In the message area of relevant reports, some netizens roast about their previous experience of buying fruits on e-commerce platforms, and some even simply equated the reported "e-commerce fruits" with inferior fruits.

电商平台数据也佐证了这点。据《2022抖音电商新品牌成长报告》，2021年1-11月，抖音电商上新品牌的月交易规模环比增速超过24%，其中美妆、服饰鞋包、食品饮料、个护家清、智能家居等行业的新品牌直播交易规模月均增速超过40%；与2021年5月相较，11月入选“抖音电商新品池”的新品牌商品数量增加77%。E-commerce platform data also confirms this point. According to the 2022 Tiktok E-Commerce New Brand Growth Report, from January to November 2021, the monthly transaction scale of new brands on Tiktok E-Commerce grew by more than 24% month on month, including the monthly average growth of new brand live broadcast transaction scale in beauty, clothing, shoes and bags, food and beverage, personal care, smart home and other industries by more than 40%; Compared with May 2021, the number of new brand goods selected into the "Tiktok E-commerce New Product Pool" in November increased by 77%.

头部代运营商也都在向这种模式转型。宝尊业务毛利率的上升就得益于向代理模式转型，2017年，宝尊电商经销营收占比还为54.42%，但到了2022年，拉动营收增长的火车头已变为占比接近七成的服务业务，相应的毛利水平也从53.18%上升到73.15%。The top generation operators are also transitioning towards this model. The increase of gross profit margin of Baozun's business is due to the transformation to the proxy pattern. In 2017, the distribution revenue of Baozun's e-commerce still accounted for 54.42%, but by 2022, the locomotive driving revenue growth has become a service business accounting for nearly 70%, and the corresponding gross profit level has also risen from 53.18% to 73.15%.

更现实的一面是，代理模式也变得越来越不赚钱。宝尊在2022Q4业绩交流会上就指出：“在TR（take rate）方面，已经变得竞争较为激烈。”丽人丽妆2022年财报也显示，其线上品牌营销管理运营（代运营）的毛利减少了20%个百分点。More realistically, the proxy pattern is also becoming less and less profitable. At the 2022Q4 performance exchange meeting, Baozun pointed out that "in terms of TR (take rate), the competition has become more intense." The 2022 financial report of Liren Lizhou also showed that the gross profit of its online brand marketing management operation (agency operation) decreased by 20%.