六安拼多多电商培训课程
美团电商培训课程
在《报告》看来，随着我国人均收入提升，工业制造基础向高质量发展，消费市场中将出现大量细分市场需求，可通过商品品质提升、品种增加、品牌建设得到满足。当前，很多消费升级新需求通过直播电商、兴趣电商等模式显现出来。随着我国消费动力和潜能持续释放，电商新模式中产生的新品牌将获得更广阔的空间。The academic community has also observed this trend. The research group of the Market Economy Research Institute of the Development Research Center of the State Council previously released a report in Beijing titled "Research on Mechanisms and Policies for Creating New Brands and Stimulating New Consumption in E-commerce New Models" (hereinafter referred to as the "Report"). The report points out that brand innovation has become an important feature of high-quality development in China's consumer market, with consumer brands represented by "new domestic products" constantly emerging. For example, according to the 2022 Annual Report on the Development of Domestic Products of Tiktok E-Commerce released by Tiktok E-Commerce on January 9, 2023, the sales of domestic brands on Diaoyin E-Commerce will grow by 110% year on year in 2022, of which the sales of old brands will grow by 156% year on year, and the sales of new brands will grow by 84% year on year.
区别于淘系生态，TP们难以快速攻占抖快等新兴渠道的原因主要有两点：一是基因不同。淘系电商起源于货架，抖快则起源于内容，TP沉淀下的货架经验很难直接复制到抖音生态，这对TP的内容流量营销能力提出了更高的要求。二是竞争格局不同。抖快服务商中很多是从MCN或达人转型，这种模式依赖主播与运营人员的经验，因此格局较为分散，中腰部服务商占大头。There are two main reasons why TP companies find it difficult to quickly capture emerging channels such as Doukuai, which are different from Taoyuan ecosystem. Firstly, they have different genes. Taoshi e-commerce originated from the shelf, while Tiaokuai originated from the content. The shelf experience precipitated by TP is difficult to directly replicate to Tiktok ecology, which puts forward higher requirements for TP's content flow marketing capability. The second is that the competitive landscape is different. Many Doukuai service providers are transitioning from MCN or influencers, which rely on the experience of broadcasters and operators, resulting in a more dispersed pattern, with middle to lower back service providers accounting for the majority.
不仅市场规模庞大，快时尚服装的利润也远高于其它消费品。ZARA的母公司Inditex、H&M毛利率常年在50%以上。而大众快消品毛利率普遍在20%左右。这意味着，电商平台发力快时尚获得的利润要远比发力其他商品高。HEIN specializes in fast fashion, cost-effective women's clothing, and currently covers over 220 countries and regions. Looking at the development of SHEIN, its growth rate can be compared to the overseas version of Pinduoduo. In 2022, SHEIN's revenue was $22.7 billion, a year-on-year increase of 52.8%. In 2020 and 2021, SHEIN's revenue grew at a year-on-year rate of 211% and 60%. From 2014 to 2020, SHEIN achieved 100% year-on-year growth for six consecutive years.
但万变不离其宗，无论是卖断不卖断，进货不进货，本质上都是中间商赚差价，只不过承担的风险、提供的服务范围不同而已。But everything changes without leaving its roots. Whether it's selling or purchasing, it's essentially a middleman earning a price difference, but the risks they bear and the scope of services they provide are different.
信航电商运营培训老师提醒同学们在淘宝集市开店对卖家店铺成交量没有要求，如果店铺长时间不交易，只要您的淘宝账户有开店权限，仍可以继续经营，同时淘宝提醒您保证店铺在售宝贝数量不要为0件，长期为0的话店铺很有可能会被释放。The Xinhang e-commerce operation training teacher reminds students that opening a store on Taobao Market does not require the seller's store's transaction volume. If the store does not trade for a long time, as long as your Taobao account has the permission to open a store, you can still continue to operate. At the same time, Taobao reminds you to ensure that the number of treasures sold in the store is not 0, and if it is 0 for a long time, the store is likely to be released.
