中山拼多多电商培训课程
拼多多电商运营教程
一溃千里，是海外快时尚品牌近些年在国内的真实写照。在全球三大快时尚品牌中，ZARA、H&M都在国内持续关店，甚至出现营收下滑的情况。GAP更是直接把中国区业务卖给宝尊电商。因为GAP的拖累，宝尊电商2022年净亏损扩大近三倍。The collapse of thousands of miles is a true portrayal of overseas fast fashion brands in China in recent years. Among the three global fast fashion brands, ZARA and H&M have continued to close stores in China, even experiencing a decline in revenue. GAP directly sells its business in China to Baozun E-commerce. Due to the drag of GAP, the net loss of Baozun E-commerce in 2022 has nearly tripled.
如果将该理论投射至电商代运营行业，好时机已不需要多赘述，电商代运营行业的起伏本就是随电商经济而变化，那么值得探讨的两大问题是：一是，眼下的电商行业究竟还是不是一个好赛道？二是代运营企业如何来优化其商业模型？If this theory is projected onto the e-commerce proxy operation industry, there is no need to elaborate on it at a good time. The rise and fall of the e-commerce proxy operation industry are changing with the e-commerce economy. Therefore, two major questions worth exploring are: firstly, is the current e-commerce industry still a good track? Second, how to optimize the business model of the agent operating enterprise?
头雁领航群燕飞，乡村振兴正当时。区妇联创新打造“一室一组一队”新平台，开展新农学堂培训196期，培育巾帼新农人9300人次，“多点开花”跑出乡村振兴加速度，重庆辣妹子邓晓琳、车厘子女王杨婷、帮扶能手罗艳芝、面点大师李金丽、绢花红旗手陈丽娟等一批有胆识、有魄力、有担当的巾帼领头雁，正在成为乡村振兴巾帼行动强大引擎，激发着广大女性投身乡村振兴的热情和活力。We have been engaged in new media sales for 4 years. Through live broadcast, more tourists have known Tuonisi Village, and we have also been titled "Live sisters Flower". In the future, we will accelerate the creation of tourist attractions with the theme of "high-quality tomato promotion+featured homestay development", and drive women around to accelerate income growth and achieve common prosperity.
电商平台数据也佐证了这点。据《2022抖音电商新品牌成长报告》，2021年1-11月，抖音电商上新品牌的月交易规模环比增速超过24%，其中美妆、服饰鞋包、食品饮料、个护家清、智能家居等行业的新品牌直播交易规模月均增速超过40%；与2021年5月相较，11月入选“抖音电商新品池”的新品牌商品数量增加77%。E-commerce platform data also confirms this point. According to the 2022 Tiktok E-Commerce New Brand Growth Report, from January to November 2021, the monthly transaction scale of new brands on Tiktok E-Commerce grew by more than 24% month on month, including the monthly average growth of new brand live broadcast transaction scale in beauty, clothing, shoes and bags, food and beverage, personal care, smart home and other industries by more than 40%; Compared with May 2021, the number of new brand goods selected into the "Tiktok E-commerce New Product Pool" in November increased by 77%.
该业内人士口中的“电商果”有多少？在市场上占多大比例？是普遍现象还是个别行为？从报道中不得而知。如果因此就简单地将“电商果”和残次果品划上等号，甚至把“电商果”代指所有电商平台销售的水果，显然有失偏颇。其实，和传统的线下销售一样，电商销售也是一种市场行为，平台上既有褚橙、晴王葡萄等特色优质的品牌水果，也有性价比高的“大路”水果，满足消费者的多元化需求。In recent years, many e-commerce platforms have joined the sales force of fresh fruits, and more and more consumers are choosing to purchase fruits from e-commerce channels. But recently, there have been media reports that an industry insider said in an interview that damaged and defective fruits produced by orchards are difficult to sell through traditional channels and are generally resold to merchants on e-commerce platforms at low prices, known as "e-commerce fruits" in the industry. In the message area of relevant reports, some netizens roast about their previous experience of buying fruits on e-commerce platforms, and some even simply equated the reported "e-commerce fruits" with inferior fruits.
