四川美团电商运营培训哪里有
小红书电商运营培训
其实，对水果分级分销的方式在果业市场应用已久，不仅能让消费者享受到不同价格和品质的服务，也有利于农产品优质优价的实现，创造更多价值收益。电商的出现对产业发展并非坏事，相反，正因电商跨地域销售和流通的优势，很多原本难以打开市场的特色优质水果能够快速直接地进入消费者的视野，让远在千里的人们也能品尝到其独特风味。对产地来说，直供水果到电商市场，可以减少流通环节、降低流通损耗，能让果农获取更多收益。For some consumers, buying fruits on e-commerce platforms is not only about taste, but also about appearance and service. Therefore, they tend to prefer large fruits with good fruit shape, high sweetness, and even fruit color. However, agricultural production is not an industrial assembly line and is influenced by factors such as lighting conditions, nutrient absorption, and management levels. Even fruits of the same variety may have quality differences when grown. Therefore, when sold from the place of origin, similar fruits will be divided into different levels based on their appearance, sugar content, size, etc., and then distributed to different end markets. Some fruits may not look as good, such as being frosted during growth, being bumped during picking, or experiencing short exposure to sunlight, resulting in less pigmentation of the skin. Therefore, compared to some well grown fruits, they are sold at a lower price. But if the flesh is not affected, there is not much difference in taste. Some e-commerce platforms have taken a cost-effective approach to selling such fruits, occupying a place in the consumer market.
从经销模式转型为代理模式，从垂直品类到全品类，代运营商们往往会“水土不服”。一是，曾经的经验方法论不一定能再度成功，靠路径依赖难以打动品牌；二是消费品品类普遍面临着上新频繁、SKU多、新老品牌竞争激烈等问题，掌握话语权的品牌也不会将“鸡蛋放在一个篮子里”。From the distribution mode to the proxy pattern, from the vertical category to the full category, the agent operators tend to "acclimatize". Firstly, previous empirical methodologies may not necessarily succeed again, and relying on path dependence is difficult to impress brands; Secondly, consumer goods are generally facing problems such as frequent updates, multiple SKUs, and fierce competition between old and new brands. Brands that have the say will not "put eggs in one basket".
该笔交易随着时间推移，2022年宝尊因此产生公允价值损失为3.65亿元，由此进一步侵蚀了利润。无独有偶，丽人丽妆也因持有的金融资产公允价值变动在去年产生506万元的损失。Over time, this transaction resulted in a fair value loss of 365 million yuan for Baozun in 2022, further eroding profits. Coincidentally, Beauty Beauty also incurred a loss of 5.06 million yuan last year due to changes in the fair value of its financial assets.
如果将该理论投射至电商代运营行业，好时机已不需要多赘述，电商代运营行业的起伏本就是随电商经济而变化，那么值得探讨的两大问题是：一是，眼下的电商行业究竟还是不是一个好赛道？二是代运营企业如何来优化其商业模型？If this theory is projected onto the e-commerce proxy operation industry, there is no need to elaborate on it at a good time. The rise and fall of the e-commerce proxy operation industry are changing with the e-commerce economy. Therefore, two major questions worth exploring are: firstly, is the current e-commerce industry still a good track? Second, how to optimize the business model of the agent operating enterprise?
正体现出了快时尚的行业变化，电商砍掉中间环节后，消费者反馈喜好的速度变快，快时尚捕捉“流行趋势”更难了，导致ZARA、H&M本土化都没有成功。但捕捉消费者偏好，预测潮流正是电商的能力圈，SHEIN就是最好的证明。SHEIN已经珠玉在前，电商巨头们自然不会放过这个机会。This reflects the changes in the fast fashion industry. After the elimination of intermediate links in e-commerce, the speed of consumer feedback on preferences has become faster, making it more difficult for fast fashion to capture "popular trends", resulting in unsuccessful localization of ZARA and H&M. But capturing consumer preferences and predicting trends is the ability circle of e-commerce, and SHEIN is the best proof. SHEIN has already taken the lead, and e-commerce giants will naturally not miss this opportunity.
