锡林郭勒盟美团电商运营培训哪里有
拼多多电商运营培训实操
信航电商学院结合中国IT行业现状，培养高端IT人才，打造一站式互联网人才基地，目前已开设IT、设计、运营三大方向课程体系，并与华为、阿里巴巴、百度、美团、360、快手、亚马逊、Adobe等超过20万家国内外知名企业开展深度合作。Established in September 2002, Xinhang E-commerce College is a comprehensive education group that covers multiple fields such as IT and internet career empowerment, industry education integration, and school enterprise cooperation. Currently, it has established 331 offline learning centers (including youth quality education business) in 53 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Dalian, Nanjing, Wuhan, Hangzhou, Xi'an, and Shenyang.
二是品牌方自建渠道存在较高的投入成本与运营风险。早期的代运营业务是典型的劳动密集型生意，平台流量采购、大促活动策划、店铺运营到客服与物流支撑，从前端到后端，都需要人力投入。随着电商渠道的增多，不计成本地投入线上电商渠道运营对绝大多数品牌而言，是一件不可能的事。因此，将线上渠道运营外包出去，品牌方更能将精力投入在产品研发上。Secondly, there are high investment costs and operational risks associated with the brand's self built channels. The early proxy operation business was a typical labor-intensive business, requiring human investment in platform traffic procurement, promotional event planning, store operation, customer service and logistics support, from front-end to back-end. With the increase of e-commerce channels, it is impossible for the vast majority of brands to invest in online e-commerce channel operations at no cost. Therefore, outsourcing online channel operations allows brands to invest more energy in product development.
这几年，许多电商平台开始加入销售生鲜水果大军，越来越多的消费者选择从电商渠道购买水果。但最近有媒体报道，一位业内人士接受采访时称，果园出品的有伤的残次果，很难在传统渠道销售，一般以低价转卖给电商平台的商户，被业内叫“电商果”。在相关报道的留言区，也有网友吐槽此前在电商平台买水果的经历，甚至有人把报道中的“电商果”与劣质水果简单地划上了等号。Not only is the market scale huge, but the profits of fast fashion clothing are also much higher than other consumer goods. The gross profit margin of ZARA's parent companies Inditex and H&M is consistently above 50%. The gross profit margin of Volkswagen's fast moving consumer goods is generally around 20%. This means that the profits obtained by the e-commerce platform Fali Fast Fashion are much higher than those of other Fali products.
一个典型的案例就是在第一届双11的“吃螃蟹”的飞利浦。当年，飞利浦与很多商家一样，对这一活动还有诸多疑惑，但在宝尊创始人仇文彬的安排下，飞利浦新兴渠道业务的负责人与逍遥子共进了一次午餐，这次碰面让飞利浦品牌方决定进入淘宝商城。A typical case is Philips, who ate crabs in the first Double 11. At that time, Philips, like many merchants, had many doubts about this event. However, under the arrangement of Baozun founder Qiu Wenbin, the head of Philips' emerging channel business and Xiaoyaozi had a lunch together. This meeting led the Philips brand to decide to enter Taobao Mall.
那么，为何有人说在电商平台买的水果质量不好？一方面，水果是生鲜农产品，保存时间短、易腐坏，个别商家在发货过程中，对水果的包装比较随意，有时直接将成斤的水果一起装进同一个箱子发出，在运输过程中免不了磕碰，消费者拿到手上时不止破了相，还更容易变质。另一方面，电商平台兴起后，部分商家为了争夺流量，一味压低成本，故意买品质不好的水果，与好果子掺着一并发出，而消费者在下单时不能亲自挑选，便容易出现“踩坑”的情况。从消费者的角度看，花了钱却买到不符合发货标准，甚至是腐坏变质的水果，大大低于消费时的预期，难免会有不满。短期来看，这种行为或许能赚到一些利润，但是消费者买过一次后，就会“用脚投票”，长此以往，伤害的不只是一家店铺的生意，还会对电商平台的销售模式造成影响，甚至可能会波及到产业上游的果农。In fact, the method of graded distribution of fruits has been applied in the fruit industry market for a long time. It not only allows consumers to enjoy services of different prices and qualities, but also benefits the realization of high-quality and affordable agricultural products, creating more value and income. The emergence of e-commerce is not a bad thing for industrial development. On the contrary, due to the advantages of cross-border sales and circulation of e-commerce, many characteristic high-quality fruits that were originally difficult to open up the market can quickly and directly enter consumers' vision, allowing people thousands of miles away to taste their unique flavor. For the origin, direct supply of fruits to the e-commerce market can reduce circulation links, reduce circulation losses, and enable fruit farmers to obtain more profits.
