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拼多多电商运营教程

这也是为什么，即便知道代理模式更赚钱，但这种不稳定性是很多企业难以all in代理的重要原因，丽人丽妆2022年上半年经销模式依旧高达91.27%，还是将“品牌合作的稳定性”视为公司的核心竞争力之一。This is also why, even though proxy pattern is known to be more profitable, this instability is an important reason why many enterprises are difficult to all in agency. The distribution mode of Beauty Makeup in the first half of 2022 is still as high as 91.27%, which still regards "stability of brand cooperation" as one of the core competitiveness of the company.

平台与品牌需要代服务商的理由也很简单，某种程度上来说，一个平台电商化成熟的标志就是服务商生态的完善。The reason why platforms and brands need proxy service providers is also simple. To some extent, the symbol of a mature platform's e-commerce is the improvement of the service provider ecosystem.

新的时代里，讲究性价比与回报率，崇尚稳定性与长期性，再亮眼的GMV战报也无法保证品牌的长红。回到问题的原点，在一个好赛道里，越精细的分工往往可以建立越深厚的护城河，卖铲人可以越来越赚钱，比如英伟达。但在一个看得见天花板的赛道里，金矿越来越少，留给渠道商的机会本就不多。In the new era, emphasizing cost-effectiveness and return rate, advocating stability and long-term performance, even the most eye-catching GMV battle report cannot guarantee the brand's long-term success. Returning to the origin of the problem, in a good track, the finer the division of labor, the more profound the moat can be established, and shovel sellers can make more money, such as NVIDIA. But in a track with a visible ceiling, there are fewer and fewer gold mines, leaving few opportunities for channel merchants.

该业内人士口中的“电商果”有多少？在市场上占多大比例？是普遍现象还是个别行为？从报道中不得而知。如果因此就简单地将“电商果”和残次果品划上等号，甚至把“电商果”代指所有电商平台销售的水果，显然有失偏颇。其实，和传统的线下销售一样，电商销售也是一种市场行为，平台上既有褚橙、晴王葡萄等特色优质的品牌水果，也有性价比高的“大路”水果，满足消费者的多元化需求。In recent years, many e-commerce platforms have joined the sales force of fresh fruits, and more and more consumers are choosing to purchase fruits from e-commerce channels. But recently, there have been media reports that an industry insider said in an interview that damaged and defective fruits produced by orchards are difficult to sell through traditional channels and are generally resold to merchants on e-commerce platforms at low prices, known as "e-commerce fruits" in the industry. In the message area of relevant reports, some netizens roast about their previous experience of buying fruits on e-commerce platforms, and some even simply equated the reported "e-commerce fruits" with inferior fruits.

还有一类是考虑到本土化经营的外资品牌，直到如今它们依旧偏爱代运营商。强生、美赞成背后的若羽臣;爱茉莉(太平洋)、花王集团、LG集团背后的丽人丽妆；耐克、星巴克、三星背后的宝尊.Another type is foreign brands that consider localized operations, and even now they still prefer proxy operators. Johnson&Johnson and Mei agree with Ruoyuchen behind the scenes; The beauty makeup behind Amory (Pacific), Flower King Group, and LG Group; Behind Nike, Starbucks, Samsung