贵港美团电商运营培训哪里有
淘宝电商培训
在中国社会科学院经济研究所教授杨虎涛看来，从发展路径上看，直播、短视频等形式已成为电商市场的标配。他认为，全域兴趣电商的优势，主要在于平台在匹配需求、激发需求和释放需求的效能上更具一体化特征，所促成的不只是用户兴趣购物，也能够极大地满足用户主动购物需求。因此，平台可以更好地提供产品和服务，提升消费者的消费体验，有助于释放更多消费潜能，促进电商平台健康持续发展。According to Yang Hutao, professor of the Institute of Economics of the Chinese Academy of Social Sciences, from the perspective of development path, live broadcast, short video and other forms have become the standard configuration of e-commerce market. He believes that the advantage of global interest e-commerce lies mainly in the platform's more integrated performance in matching, stimulating, and releasing needs, which not only promotes user interest shopping, but also greatly satisfies users' active shopping needs. Therefore, the platform can better provide products and services, enhance consumers' consumption experience, help unleash more consumption potential, and promote the healthy and sustainable development of e-commerce platforms.
快时尚是最适合电商自营的品类。快时尚毛利率超50%，远超普通消费品（20%），是给电商自营带来最大利润回报的品类。更重要的是，快时尚讲究快迭代，电商平台靠着数据优势，能对潮流迭代作出更好的预测。Fast fashion is the most suitable category for e-commerce self operation. Fast fashion has a gross profit margin of over 50%, far exceeding that of ordinary consumer goods (20%), and is the category that brings the greatest profit return to e-commerce self operation. More importantly, fast fashion emphasizes fast iteration, and e-commerce platforms rely on their data advantages to make better predictions for trend iterations.
电商平台对传统快时尚品牌形成了全方位优势。在潮流预测中，电商反应速度、上新速度远高于传统快时尚企业。ZARA一年的新品上新量仅相当于SHEIN一个月的上新量。而在价格上，电商靠更柔性的供应链生产模式，大多数产品的价格能做到快时尚品牌的一半。E-commerce platforms have formed a comprehensive advantage over traditional fast fashion brands. In trend forecasting, e-commerce has a much faster reaction speed and faster update speed than traditional fast fashion enterprises. ZARA's annual new product launch is only equivalent to SHEIN's monthly launch. In terms of price, e-commerce relies on a more flexible supply chain production model, with most products priced at half that of fast fashion brands.
SUEZ认为,2023中国国际电子商务博览会是一个难得的展示平台和学习机会,也是一个促进跨境电子商务行业发展和合作的重要契机。通过参加博览会和论 坛活动,SUEZ不仅取得了丰硕的成果和收获,也增强了对跨境电子商务行业未来发展的信心和期待。SUEZ表示,将继续秉承用科技连接千万用户,用“智慧”服务忠实商户,用真诚分享电商新财富的愿景,努力成为全球领先的数字贸易平台,推动电子商务行业的创新和发展。SUEZ公司感谢博览会组委会和各方合作伙伴的支持和帮助,也祝愿博览会圆满成功,祝愿跨境电子商务行业繁荣昌盛。SUEZ believes that the 2023 China International E-commerce Expo is a rare display platform and learning opportunity, as well as an important opportunity to promote the development and cooperation of the cross-border e-commerce industry. By participating in expos and forum activities, SUEZ not only achieved fruitful results and gains, but also strengthened confidence and expectations for the future development of the cross-border e-commerce industry. SUEZ stated that it will continue to adhere to the vision of connecting millions of users with technology, serving loyal merchants with "smart" services, and sincerely sharing new e-commerce wealth, striving to become a leading digital trading platform globally, and promoting innovation and development in the e-commerce industry. SUEZ Company appreciates the support and assistance of the Expo Organizing Committee and various partners, and wishes the Expo a complete success and the prosperity of the cross-border e-commerce industry.
正体现出了快时尚的行业变化，电商砍掉中间环节后，消费者反馈喜好的速度变快，快时尚捕捉“流行趋势”更难了，导致ZARA、H&M本土化都没有成功。但捕捉消费者偏好，预测潮流正是电商的能力圈，SHEIN就是最好的证明。SHEIN已经珠玉在前，电商巨头们自然不会放过这个机会。This reflects the changes in the fast fashion industry. After the elimination of intermediate links in e-commerce, the speed of consumer feedback on preferences has become faster, making it more difficult for fast fashion to capture "popular trends", resulting in unsuccessful localization of ZARA and H&M. But capturing consumer preferences and predicting trends is the ability circle of e-commerce, and SHEIN is the best proof. SHEIN has already taken the lead, and e-commerce giants will naturally not miss this opportunity.
