肇庆美团电商运营培训哪里有
小红书电商运营培训
《报告》指出，电商新模式的普惠特征明显，有利于营造中小企业发展优势并打开发展空间。原因在于，电商新模式是以内容、兴趣为载体，更加精准地触达潜在消费者，并不断优化完善运营模式，提高触达精准性。因此，即便是小微企业和商户，只要拥有与潜在需求相匹配的优质内容，也能通过平台对接更多潜在消费群体。The report points out that the inclusive characteristics of the new e-commerce model are obvious, which is conducive to creating advantages for the development of small and medium-sized enterprises and opening up development space. The reason is that the new e-commerce model is based on content and interests as carriers, more accurately reaching potential consumers, and continuously optimizing and improving the operation mode to improve the accuracy of reaching. Therefore, even small and micro enterprises and merchants, as long as they have high-quality content that matches potential demand, can still connect with more potential consumer groups through the platform.
在中国电商行业，平台、品牌与消费者早已习惯了热闹的直播间、货架上繁荣的商品以及光怪陆离的策略玩法，但大多数人并不了解这些机制背后的专业化分工——小到每一个客服对接，大到一个品牌的定位与策划，这背后都有一个专业操盘手，也涌现出了一门卖铲人生意——电商代运营。In China's e-commerce industry, platforms, brands and consumers have long been accustomed to the lively live broadcast rooms, prosperous goods on the shelves and bizarre strategic play methods, but most people do not understand the professional division of labor behind these mechanisms - from every customer service connection to the positioning and planning of a brand, there is a professional trader behind this, and there has also emerged a business of shovel sellers - e-commerce agency operation.
对此，《报告》分析指出，互联网人口红利虽然下降，但我国电商业态仍在创新发展。据网经社电子商务研究中心近日发布的《2022年（上）中国直播电商市场数据报告》显示，2017至2021年，国内直播电商市场交易规模由196.4亿元增长到23615.1亿元，增速明显高于网络购物交易额的整体增速，这说明直播电商等新模式，仍在迅速发展。According to the data of China Internet Network Information Center, as of June 2022, the number of Internet users in China is about 1.051 billion, and the growth rate of Internet users has dropped since 2007, with an average annual growth rate of 6.6% from 2014 to 2021.
在《报告》看来，随着我国人均收入提升，工业制造基础向高质量发展，消费市场中将出现大量细分市场需求，可通过商品品质提升、品种增加、品牌建设得到满足。当前，很多消费升级新需求通过直播电商、兴趣电商等模式显现出来。随着我国消费动力和潜能持续释放，电商新模式中产生的新品牌将获得更广阔的空间。The academic community has also observed this trend. The research group of the Market Economy Research Institute of the Development Research Center of the State Council previously released a report in Beijing titled "Research on Mechanisms and Policies for Creating New Brands and Stimulating New Consumption in E-commerce New Models" (hereinafter referred to as the "Report"). The report points out that brand innovation has become an important feature of high-quality development in China's consumer market, with consumer brands represented by "new domestic products" constantly emerging. For example, according to the 2022 Annual Report on the Development of Domestic Products of Tiktok E-Commerce released by Tiktok E-Commerce on January 9, 2023, the sales of domestic brands on Diaoyin E-Commerce will grow by 110% year on year in 2022, of which the sales of old brands will grow by 156% year on year, and the sales of new brands will grow by 84% year on year.
对于电商新模式的特征，《报告》分析指出，相较于传统模式，电商新模式更加擅长发现和满足消费者的潜在需求，通过视频等信息密度更大的表现形式，重构或创造了全新消费场景，满足个性化、多样化、多层次的消费需求，不断提升消费体验。In this regard, the Report points out that although the Internet demographic dividend has declined, China's electricity business is still in innovative development. According to the "2022 (First) China Live E-commerce Market Data Report" released by the Online Economic and Social E-commerce Research Center recently, from 2017 to 2021, the transaction size of the domestic live e-commerce market increased from 19.64 billion yuan to 2361.51 billion yuan, which is significantly higher than the overall growth rate of online shopping transaction volume. This indicates that new models such as live e-commerce are still developing rapidly
