临沧美团电商培训哪里有
2023抖音短视频培训课程
On May 31, 2022, Tiktok e-commerce will be upgraded to a global e-commerce of interest, integrating short videos with live content, shopping malls, search and other scenarios. With the upgrading from "interest e-commerce" to "global interest e-commerce", the purchase of domestic goods on Tiktok has been expanded. The 2022 Tiktok E-commerce Annual Report on the Development of Domestic Goods shows that the search volume of domestic goods on the platform has increased by 165%, and the number of domestic goods short videos has increased by 3652%.
一个典型的案例就是在第一届双11的“吃螃蟹”的飞利浦。当年，飞利浦与很多商家一样，对这一活动还有诸多疑惑，但在宝尊创始人仇文彬的安排下，飞利浦新兴渠道业务的负责人与逍遥子共进了一次午餐，这次碰面让飞利浦品牌方决定进入淘宝商城。A typical case is Philips, who ate crabs in the first Double 11. At that time, Philips, like many merchants, had many doubts about this event. However, under the arrangement of Baozun founder Qiu Wenbin, the head of Philips' emerging channel business and Xiaoyaozi had a lunch together. This meeting led the Philips brand to decide to enter Taobao Mall.
学界也观察到这一趋势。国务院发展研究中心市场经济研究所课题组此前在北京发布《电商新模式创造新品牌、激发新消费的机制和政策研究》报告（下文称《报告》）。《报告》指出，品牌创新已成为我国消费市场高质量发展的重要特征，其中以“新国货”为代表的消费品牌不断涌现。例如，据2023年1月9日抖音电商发布的《2022抖音电商国货发展年度报告》，2022年抖音电商上的国货品牌销量同比增长110%，其中老字号品牌销量同比增长156%，新锐品牌销量同比增长84%。The leading geese lead the flock of swallows flying, and rural revitalization is at the right time. The District Women's Federation has innovatively created a new platform of "one room, one group, and one team", carried out 196 sessions of new agricultural school training, cultivated 9300 female new farmers, and accelerated rural revitalization through "multi point flowering". A group of brave, courageous, and responsible female leaders such as Chongqing Spicy Girl Deng Xiaolin, Chelizi Queen Yang Ting, assistance expert Luo Yanzhi, pastry master Li Jinli, and silk flower red flag bearer Chen Lijuan are among them, It is becoming a powerful engine for the Rural Revitalization Women's Action, inspiring the enthusiasm and vitality of women to participate in rural revitalization.
二是品牌方自建渠道存在较高的投入成本与运营风险。早期的代运营业务是典型的劳动密集型生意，平台流量采购、大促活动策划、店铺运营到客服与物流支撑，从前端到后端，都需要人力投入。随着电商渠道的增多，不计成本地投入线上电商渠道运营对绝大多数品牌而言，是一件不可能的事。因此，将线上渠道运营外包出去，品牌方更能将精力投入在产品研发上。Secondly, there are high investment costs and operational risks associated with the brand's self built channels. The early proxy operation business was a typical labor-intensive business, requiring human investment in platform traffic procurement, promotional event planning, store operation, customer service and logistics support, from front-end to back-end. With the increase of e-commerce channels, it is impossible for the vast majority of brands to invest in online e-commerce channel operations at no cost. Therefore, outsourcing online channel operations allows brands to invest more energy in product development.
一般来说，成熟的代运营企业会采取“轻重并举”的模式。一方面可以与大品牌保持深度的合作，从中持续积累行业knowhow，这有利于代运营企业在后期孵化自有品牌。而另一方面代销则有利于品牌进行品类的快速扩张，确保一定的投资回报率。Generally speaking, mature outsourcing companies will adopt a "light and heavy" model. On the one hand, it is possible to maintain deep cooperation with major brands and continuously accumulate industry knowledge from them, which is conducive to the incubation of their own brands by proxy operators in the later stage. On the other hand, consignment sales are conducive to the brand's rapid expansion of categories, ensuring a certain return on investment.
