来宾美团电商运营培训多少钱
京东电商培训运营
而除去自己下场做品牌外，代运营企业们整齐划一地将自己包装为“科技企业”， 但区别于当下AIGC技术商业化与电商领域的创新性融合，代运营企业的数字化能力大多仍集中在搭建集成式的中台体系，这些都不是高处的技术果实。In addition to branding themselves in the future, proxy operators neatly package themselves as "technology enterprises". However, unlike the innovative integration of AIGC technology commercialization and e-commerce, most of the digital capabilities of proxy operators are still focused on building integrated mid platform systems, which are not high-altitude technological fruits.
《报告》指出，电商新模式的普惠特征明显，有利于营造中小企业发展优势并打开发展空间。原因在于，电商新模式是以内容、兴趣为载体，更加精准地触达潜在消费者，并不断优化完善运营模式，提高触达精准性。因此，即便是小微企业和商户，只要拥有与潜在需求相匹配的优质内容，也能通过平台对接更多潜在消费群体。The report points out that the inclusive characteristics of the new e-commerce model are obvious, which is conducive to creating advantages for the development of small and medium-sized enterprises and opening up development space. The reason is that the new e-commerce model is based on content and interests as carriers, more accurately reaching potential consumers, and continuously optimizing and improving the operation mode to improve the accuracy of reaching. Therefore, even small and micro enterprises and merchants, as long as they have high-quality content that matches potential demand, can still connect with more potential consumer groups through the platform.
对此，《报告》分析指出，互联网人口红利虽然下降，但我国电商业态仍在创新发展。据网经社电子商务研究中心近日发布的《2022年（上）中国直播电商市场数据报告》显示，2017至2021年，国内直播电商市场交易规模由196.4亿元增长到23615.1亿元，增速明显高于网络购物交易额的整体增速，这说明直播电商等新模式，仍在迅速发展。According to the data of China Internet Network Information Center, as of June 2022, the number of Internet users in China is about 1.051 billion, and the growth rate of Internet users has dropped since 2007, with an average annual growth rate of 6.6% from 2014 to 2021.
为了美化这两种模式，代运营商们也在财报里费尽心思。有的按照行业划分，有的按照平台划分，将两种模式又进一步拆分为内容电商、品牌策划、品牌管理、数字服务等。In order to beautify these two models, proxy operators have also put in a lot of effort in their financial reports. Some are divided by industry and some are divided by platform, further dividing the two models into content e-commerce, brand planning, brand management, digital services, etc.
其实，对水果分级分销的方式在果业市场应用已久，不仅能让消费者享受到不同价格和品质的服务，也有利于农产品优质优价的实现，创造更多价值收益。电商的出现对产业发展并非坏事，相反，正因电商跨地域销售和流通的优势，很多原本难以打开市场的特色优质水果能够快速直接地进入消费者的视野，让远在千里的人们也能品尝到其独特风味。对产地来说，直供水果到电商市场，可以减少流通环节、降低流通损耗，能让果农获取更多收益。For some consumers, buying fruits on e-commerce platforms is not only about taste, but also about appearance and service. Therefore, they tend to prefer large fruits with good fruit shape, high sweetness, and even fruit color. However, agricultural production is not an industrial assembly line and is influenced by factors such as lighting conditions, nutrient absorption, and management levels. Even fruits of the same variety may have quality differences when grown. Therefore, when sold from the place of origin, similar fruits will be divided into different levels based on their appearance, sugar content, size, etc., and then distributed to different end markets. Some fruits may not look as good, such as being frosted during growth, being bumped during picking, or experiencing short exposure to sunlight, resulting in less pigmentation of the skin. Therefore, compared to some well grown fruits, they are sold at a lower price. But if the flesh is not affected, there is not much difference in taste. Some e-commerce platforms have taken a cost-effective approach to selling such fruits, occupying a place in the consumer market.
