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HEIN主打快时尚性价比女装,目前业务覆盖超过220个国家和地区。纵观SHEIN的发展,其增长速度堪称海外版的拼多多。2022年,SHEIN营收为227亿美元,同比增长52.8%。而2020年、2021年SHEIN的营收同比增速为211%、60%。2014年-2020年间,SHEIN连续六年实现100%的同比增长。For example, Taobao has launched its own fast fashion clothing store "ifashion" in the domestic market, and overseas Alibaba has also launched the cross-border fast fashion e-commerce brand AllyLikes, as well as the fast fashion e-commerce platform Miravia. In addition, JD.com has previously launched "JD.com Fashion" to create one of the top 100 benchmark brands in fashion. As for Pinduoduo, although it has not made efforts in fast fashion in China, TEMU, which has been widely popular overseas, is precisely based on the fast fashion clothing category.
但万变不离其宗,无论是卖断不卖断,进货不进货,本质上都是中间商赚差价,只不过承担的风险、提供的服务范围不同而已。But everything changes without leaving its roots. Whether it's selling or purchasing, it's essentially a middleman earning a price difference, but the risks they bear and the scope of services they provide are different.
电商平台对传统快时尚品牌形成了全方位优势。在潮流预测中,电商反应速度、上新速度远高于传统快时尚企业。ZARA一年的新品上新量仅相当于SHEIN一个月的上新量。而在价格上,电商靠更柔性的供应链生产模式,大多数产品的价格能做到快时尚品牌的一半。E-commerce platforms have formed a comprehensive advantage over traditional fast fashion brands. In trend forecasting, e-commerce has a much faster reaction speed and faster update speed than traditional fast fashion enterprises. ZARA's annual new product launch is only equivalent to SHEIN's monthly launch. In terms of price, e-commerce relies on a more flexible supply chain production model, with most products priced at half that of fast fashion brands.
信航电商学院是一家专注于电商、网络营销为核心的IT职业培训机构。 学校始终坚持以“所学即所用 所学即所需”为导向,将学员的实训、就业问题放在第一位。 自建立以来,得到了社会的广泛赞誉,更成为了地区首屈一指的培训机构,面对现今社会互联网人才的严重不足, 我们正以十足的信心向全国的IT职业教育培训市场进军。guarantee for students' enrollment, practice, and employment.Xinhang E-commerce College is an IT vocational training institution that focuses on e-commerce and online marketing as its core. The school
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