蚌埠美团电商培训哪里有
抖音短视频电商培训
电商平台对传统快时尚品牌形成了全方位优势。在潮流预测中，电商反应速度、上新速度远高于传统快时尚企业。ZARA一年的新品上新量仅相当于SHEIN一个月的上新量。而在价格上，电商靠更柔性的供应链生产模式，大多数产品的价格能做到快时尚品牌的一半。E-commerce platforms have formed a comprehensive advantage over traditional fast fashion brands. In trend forecasting, e-commerce has a much faster reaction speed and faster update speed than traditional fast fashion enterprises. ZARA's annual new product launch is only equivalent to SHEIN's monthly launch. In terms of price, e-commerce relies on a more flexible supply chain production model, with most products priced at half that of fast fashion brands.
4月15日，为期6天的第三届中国国际消费品博览会在海口闭幕。现场监测数据显示，截至4月15日中午，位于8号馆的国货精品展区传播热度指数达到43657，在8个场馆中位列第二，仅次于位于1号馆的服务消费及旅居生活展区。一众国货品牌让人目不暇接。On April 15th, the 6th China International Consumer Goods Expo concluded in Haikou. According to on-site monitoring data, as of noon on April 15th, the dissemination heat index of the Chinese boutique exhibition area located in Hall 8 reached 43657, ranking second among the 8 venues, second only to the service consumption and living exhibition area located in Hall 1. A multitude of domestic brands are overwhelming.
那么，为何有人说在电商平台买的水果质量不好？一方面，水果是生鲜农产品，保存时间短、易腐坏，个别商家在发货过程中，对水果的包装比较随意，有时直接将成斤的水果一起装进同一个箱子发出，在运输过程中免不了磕碰，消费者拿到手上时不止破了相，还更容易变质。另一方面，电商平台兴起后，部分商家为了争夺流量，一味压低成本，故意买品质不好的水果，与好果子掺着一并发出，而消费者在下单时不能亲自挑选，便容易出现“踩坑”的情况。从消费者的角度看，花了钱却买到不符合发货标准，甚至是腐坏变质的水果，大大低于消费时的预期，难免会有不满。短期来看，这种行为或许能赚到一些利润，但是消费者买过一次后，就会“用脚投票”，长此以往，伤害的不只是一家店铺的生意，还会对电商平台的销售模式造成影响，甚至可能会波及到产业上游的果农。In fact, the method of graded distribution of fruits has been applied in the fruit industry market for a long time. It not only allows consumers to enjoy services of different prices and qualities, but also benefits the realization of high-quality and affordable agricultural products, creating more value and income. The emergence of e-commerce is not a bad thing for industrial development. On the contrary, due to the advantages of cross-border sales and circulation of e-commerce, many characteristic high-quality fruits that were originally difficult to open up the market can quickly and directly enter consumers' vision, allowing people thousands of miles away to taste their unique flavor. For the origin, direct supply of fruits to the e-commerce market can reduce circulation links, reduce circulation losses, and enable fruit farmers to obtain more profits.
一方面，在逐步摸索渠道运营的过程中，随着自建团队的搭建，品牌也逐步收回代理权，转为自营。典型的案例就是欧莱雅与丽人丽妆的“分手”。还有一部分新兴品牌，本身就打着DTC的旗帜，比代运营企业更懂如何运营，比如完美日记和花西子。On the one hand, in the process of gradually exploring channel operations, with the establishment of self built teams, the brand has gradually regained its agency rights and shifted to self operation. A typical case is the "breakup" between L'Oreal and Beauty Makeup. There are also some emerging brands that are already under the banner of DTC and know more about how to operate than proxy companies, such as Perfect Diary and Huaxizi.
虽然海外快时尚品牌发展不佳，但国内电商平台却都盯上了快时尚。半年内，字节连续两次布局快时尚。淘宝则是在线下和线上推出自己的快时尚服饰店“ifashion”。京东、拼多多在国内外也都有相关布局。Although overseas fast fashion brands have not developed well, domestic e-commerce platforms are all eyeing fast fashion. Within six months, Byte has laid out fast fashion twice in a row. Taobao launches its own fast fashion clothing store "ifashion" both offline and online. JD and Pinduoduo also have relevant layouts both domestically and internationally.
