内江拼多多电商运营培训多少钱
2023抖音短视频培训课程
两种模式的主要区别在于经销与品牌方绑定较深，早年经销模式更容易体现一个服务商的能力，因此拥有更灵活的策略制定与定价权。但经销容易造成库存问题，投入成本大。代销模式运营成本小，毛利高，但代运营企业的角色更像是“4A公司”，决策度低，竞争也更激烈。The main difference between the two models lies in the deeper binding between the distribution and brand side. In the early years, the distribution model was more likely to reflect the capabilities of a service provider, thus possessing more flexible strategic formulation and pricing power. But distribution can easily cause inventory problems and high investment costs. The commissioned sales model has low operating costs and high gross profit, but the role of the commissioned operation enterprise is more like that of a "4A company", with low decision-making and more intense competition.
信航电商学院源源不断引进互联网技术精英，经过十道门严选、严考、严评选，构建实力强大的技术讲师团队，平均从业经验和教学经验10年以上。Xinhang E-commerce School continuously introduces internet technology elites, and through strict selection, examination, and selection through ten gates, we have built a strong team of technical instructors with an average of more than 10 years of professional and teaching experience.
但眼下，服务商们的好日子正在远去，宝尊电商、丽人丽妆和壹网壹创陷入亏损困境。这一方面，是中国电商行业进入存量竞争，但另一方面，则是电商代运营商业模式的硬伤使然。But now, the good days for service providers are fading away, with Baozun E-commerce, Beauty Makeup, and Yiwang Yichuang facing losses. On the one hand, it is due to the entry of stock competition in the Chinese e-commerce industry, but on the other hand, it is due to the tough impact of the e-commerce proxy operation business model.
这门不起眼的生意在繁荣时随中国电商行业一路高歌猛进。2015年在纳斯达克上市的宝尊电商（9991.HK）在阿里首个双十一活动中，因成绩太过优异而吸引了阿里的投资。在“猫狗拼”仍强调GMV增长的日子里，品牌寻求线上化转型，服务商成为了最好的合作伙伴，丽人丽妆（605136.SH）、壹网壹创（300792.SZ）、若羽臣（003010.SZ）等头部企业凭借着经典案例上市，业绩也保持稳健增长。This inconspicuous business has been booming along with the Chinese e-commerce industry. In 2015, Baozun E-commerce (9991. HK), which was listed on NASDAQ, attracted investment from Alibaba due to its excellent performance in Alibaba's first Double Eleven event. In the days when "Cat and Dog Pinyin" still emphasizes the growth of GMV, the brand seeks online transformation, and service providers become the best partners. Leading companies such as Liren Beauty (605136. SH), Yiwang Yichuang (300792. SZ), and Ruoyuchen (003010. SZ) have gone public with classic cases, and their business performance has also maintained stable growth.
上述服务商并非没有意识到这点。在过去的一段时间内，它们对内通过延伸业务，从运营商转变为管理商，旨在为品牌提供更多元的服务，活得像一家提供全案的4A公司；对外则通过投资或并购等资本化手段，讲述新故事，但依旧没能转变亏损现状。The above service providers are not unaware of this. In the past period of time, they have transformed from operators to managers by expanding their business internally, aiming to provide more diverse services for the brand and live like a 4A company that provides a full case; Externally, they use capitalization methods such as investment or mergers and acquisitions to tell new stories, but still fail to change the current situation of losses.
