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On May 31, 2022, Tiktok e-commerce will be upgraded to a global e-commerce of interest, integrating short videos with live content, shopping malls, search and other scenarios. With the upgrading from "interest e-commerce" to "global interest e-commerce", the purchase of domestic goods on Tiktok has been expanded. The 2022 Tiktok E-commerce Annual Report on the Development of Domestic Goods shows that the search volume of domestic goods on the platform has increased by 165%, and the number of domestic goods short videos has increased by 3652%.
代运营商的火热甚至随着中国电子商务的繁荣传到大洋彼岸。在仇文彬在接受吉姆·克莱默的采访时,甚至让这位华尔街狂人发出了“如果你想在中国发展线上业务,在我看来你需要去找宝尊”的言论。The popularity of proxy operators has even spread to the other side of the ocean with the prosperity of e-commerce in China. In an interview with Jim Kramer, Qiu Wenbin even made the Wall Street fanatic make the statement "If you want to develop online business in China, in my opinion, you need to go to Baozun".
根据中国互联网络信息中心数据,截至2022年6月,我国网民规模约10.51亿,网民规模增速自2007年起回落,2014年至2021年年均增速6.6%。According to the report, as per capita income in China increases and the industrial manufacturing foundation develops towards high-quality development, there will be a large number of segmented market demands in the consumer market, which can be met through improving product quality, increasing variety, and brand building. Currently, many new demands for consumer upgrading have emerged through models such as live streaming e-commerce and interest e-commerce. With the continuous release of consumer power and potential in China, new brands emerging from the new e-commerce model will gain broader space.
在报告发布暨研讨会上,国务院发展研究中心市场经济研究所原所长、研究员任兴洲指出,我国已进入了现代化国家建设和高质量发展的新时期,消费也进入新的发展阶段,消费结构持续升级。消费需求更加多元化,消费层级越来越细分,消费的个性化特征越来越明显。
虽然海外快时尚品牌发展不佳,但国内电商平台却都盯上了快时尚。半年内,字节连续两次布局快时尚。淘宝则是在线下和线上推出自己的快时尚服饰店“ifashion”。京东、拼多多在国内外也都有相关布局。Although overseas fast fashion brands have not developed well, domestic e-commerce platforms are all eyeing fast fashion. Within six months, Byte has laid out fast fashion twice in a row. Taobao launches its own fast fashion clothing store "ifashion" both offline and online. JD and Pinduoduo also have relevant layouts both domestically and internationally.