恩施拼多多电商运营培训哪里有

美团电商培训课程

1776年，亚当·斯密在自己的成名作《国富论》里讲述了一个英国工厂通过分工提高生产效率的故事，由此延伸出的“分工理论”可以当下商业世界里的诸多现象。In 1776, Adam Smith told the story of a British factory improving production efficiency through division of labor in his famous work The Wealth of Nations, and the "theory of division of labor" extended from this can be used to describe many phenomena in the current business world.

从经销模式转型为代理模式，从垂直品类到全品类，代运营商们往往会“水土不服”。一是，曾经的经验方法论不一定能再度成功，靠路径依赖难以打动品牌；二是消费品品类普遍面临着上新频繁、SKU多、新老品牌竞争激烈等问题，掌握话语权的品牌也不会将“鸡蛋放在一个篮子里”。From the distribution mode to the proxy pattern, from the vertical category to the full category, the agent operators tend to "acclimatize". Firstly, previous empirical methodologies may not necessarily succeed again, and relying on path dependence is difficult to impress brands; Secondly, consumer goods are generally facing problems such as frequent updates, multiple SKUs, and fierce competition between old and new brands. Brands that have the say will not "put eggs in one basket".

这也是为什么，即便知道代理模式更赚钱，但这种不稳定性是很多企业难以all in代理的重要原因，丽人丽妆2022年上半年经销模式依旧高达91.27%，还是将“品牌合作的稳定性”视为公司的核心竞争力之一。This is also why, even though proxy pattern is known to be more profitable, this instability is an important reason why many enterprises are difficult to all in agency. The distribution mode of Beauty Makeup in the first half of 2022 is still as high as 91.27%, which still regards "stability of brand cooperation" as one of the core competitiveness of the company.

这些折腾与探索目前尚不能看到终局，毕竟，对于代运营企业来说，摆在眼前的选择其实也就这么多。它们的高光时刻与曾经的电商行业一样，已经被终止在上一个时代了。At present, these twists and turns and explorations cannot see the end, after all, there are actually so many choices in front of the operating companies. Their high light moments, like the e-commerce industry in the past, have been terminated in the previous era.

但模式的正确，不代表行动的正确，代运营商们想要做到“轻重并举”并不容易。首先，代理模式以轻资产运营，主要靠多品类扩张形成规模效应。But the correctness of the model does not necessarily mean the correctness of the actions, and it is not easy for proxy operators to achieve a "balance of importance". First of all, the proxy pattern operates with light assets, mainly relying on multi category expansion to form scale effect.