琼中黎族苗族自治县拼多多电商培训哪里有
小红书电商变现培训
代运营企业一般分为两大基本模式。一是买断式经销，二是非买断式代理。前者通过向品牌方垫资采购产品，赚取进销差价牟利，这是一种高投入、高风险的重资产模式。后者则是只提供服务，不碰货，利润来自服务费与佣金，是典型的轻资产。Agency operated enterprises are generally divided into two basic models. One is buyout distribution, and the other is non buyout agency. The former earns profits by advancing funds from the brand to purchase products, earning a price difference between purchase and sale, which is a high investment and high-risk heavy asset model. The latter only provides services, does not touch goods, and profits come from service fees and commissions, making it a typical light asset.
这门不起眼的生意在繁荣时随中国电商行业一路高歌猛进。2015年在纳斯达克上市的宝尊电商（9991.HK）在阿里首个双十一活动中，因成绩太过优异而吸引了阿里的投资。在“猫狗拼”仍强调GMV增长的日子里，品牌寻求线上化转型，服务商成为了最好的合作伙伴，丽人丽妆（605136.SH）、壹网壹创（300792.SZ）、若羽臣（003010.SZ）等头部企业凭借着经典案例上市，业绩也保持稳健增长。This inconspicuous business has been booming along with the Chinese e-commerce industry. In 2015, Baozun E-commerce (9991. HK), which was listed on NASDAQ, attracted investment from Alibaba due to its excellent performance in Alibaba's first Double Eleven event. In the days when "Cat and Dog Pinyin" still emphasizes the growth of GMV, the brand seeks online transformation, and service providers become the best partners. Leading companies such as Liren Beauty (605136. SH), Yiwang Yichuang (300792. SZ), and Ruoyuchen (003010. SZ) have gone public with classic cases, and their business performance has also maintained stable growth.
上述服务商并非没有意识到这点。在过去的一段时间内，它们对内通过延伸业务，从运营商转变为管理商，旨在为品牌提供更多元的服务，活得像一家提供全案的4A公司；对外则通过投资或并购等资本化手段，讲述新故事，但依旧没能转变亏损现状。The above service providers are not unaware of this. In the past period of time, they have transformed from operators to managers by expanding their business internally, aiming to provide more diverse services for the brand and live like a 4A company that provides a full case; Externally, they use capitalization methods such as investment or mergers and acquisitions to tell new stories, but still fail to change the current situation of losses.
学界也观察到这一趋势。国务院发展研究中心市场经济研究所课题组此前在北京发布《电商新模式创造新品牌、激发新消费的机制和政策研究》报告（下文称《报告》）。《报告》指出，品牌创新已成为我国消费市场高质量发展的重要特征，其中以“新国货”为代表的消费品牌不断涌现。例如，据2023年1月9日抖音电商发布的《2022抖音电商国货发展年度报告》，2022年抖音电商上的国货品牌销量同比增长110%，其中老字号品牌销量同比增长156%，新锐品牌销量同比增长84%。The leading geese lead the flock of swallows flying, and rural revitalization is at the right time. The District Women's Federation has innovatively created a new platform of "one room, one group, and one team", carried out 196 sessions of new agricultural school training, cultivated 9300 female new farmers, and accelerated rural revitalization through "multi point flowering". A group of brave, courageous, and responsible female leaders such as Chongqing Spicy Girl Deng Xiaolin, Chelizi Queen Yang Ting, assistance expert Luo Yanzhi, pastry master Li Jinli, and silk flower red flag bearer Chen Lijuan are among them, It is becoming a powerful engine for the Rural Revitalization Women's Action, inspiring the enthusiasm and vitality of women to participate in rural revitalization.
大手笔孵化自有品牌，通过理财投资优化利润，电商代运营企业看似“不务正业”的背后，这种“赚钱焦虑”其实源自电商代运营商业模式的脆弱。The large-scale incubation of private brands and the optimization of profits through financial investment, behind the seemingly "neglecting business" of e-commerce operation companies, this "profit anxiety" actually stems from the fragility of the e-commerce operation business model.
