遂宁拼多多电商培训多少钱
淘宝电商培训
据抖音电商2022年5月公布数据，抖音电商数据显示，平台上每月有超2亿条短视频、超900万场直播内容，这些内容激发了用户兴趣，吸引其停留、互动、下单购买，满足购物需求。全年有超100亿件商品通过抖音电商走入千家万户。According to the data released by Tiktok E-commerce in May 2022, Tiktok E-commerce data shows that there are more than 200 million short videos and more than 9 million live broadcasts on the platform every month, which stimulate users' interest, attract them to stay, interact, and place orders to meet their shopping needs. More than 10 billion commodities have entered thousands of households through Tiktok e-commerce throughout the year.
不仅市场规模庞大，快时尚服装的利润也远高于其它消费品。ZARA的母公司Inditex、H&M毛利率常年在50%以上。而大众快消品毛利率普遍在20%左右。这意味着，电商平台发力快时尚获得的利润要远比发力其他商品高。HEIN specializes in fast fashion, cost-effective women's clothing, and currently covers over 220 countries and regions. Looking at the development of SHEIN, its growth rate can be compared to the overseas version of Pinduoduo. In 2022, SHEIN's revenue was $22.7 billion, a year-on-year increase of 52.8%. In 2020 and 2021, SHEIN's revenue grew at a year-on-year rate of 211% and 60%. From 2014 to 2020, SHEIN achieved 100% year-on-year growth for six consecutive years.
另一个原因则源于内部的扩张思路，电商代运营企业正在消化非经常性损益带来的短期业绩波动。头部代运营商的扩张思路，主要可分为两类：一是通过花钱投资孵化或并购新品牌，二是通过资本化手段，投资或参股企业，通过公允价值变动收益优化利润表。Another reason is due to internal expansion thinking, as e-commerce operators are digesting short-term performance fluctuations caused by non recurring gains and losses. The expansion ideas of top generation operators can be mainly divided into two categories: one is to incubate or acquire new brands through investment, and the other is to optimize the income statement through capitalization means, investment or equity participation in enterprises, and changes in fair value income.
《报告》指出，电商新模式的普惠特征明显，有利于营造中小企业发展优势并打开发展空间。原因在于，电商新模式是以内容、兴趣为载体，更加精准地触达潜在消费者，并不断优化完善运营模式，提高触达精准性。因此，即便是小微企业和商户，只要拥有与潜在需求相匹配的优质内容，也能通过平台对接更多潜在消费群体。The report points out that the inclusive characteristics of the new e-commerce model are obvious, which is conducive to creating advantages for the development of small and medium-sized enterprises and opening up development space. The reason is that the new e-commerce model is based on content and interests as carriers, more accurately reaching potential consumers, and continuously optimizing and improving the operation mode to improve the accuracy of reaching. Therefore, even small and micro enterprises and merchants, as long as they have high-quality content that matches potential demand, can still connect with more potential consumer groups through the platform.
在中国社会科学院经济研究所教授杨虎涛看来，从发展路径上看，直播、短视频等形式已成为电商市场的标配。他认为，全域兴趣电商的优势，主要在于平台在匹配需求、激发需求和释放需求的效能上更具一体化特征，所促成的不只是用户兴趣购物，也能够极大地满足用户主动购物需求。因此，平台可以更好地提供产品和服务，提升消费者的消费体验，有助于释放更多消费潜能，促进电商平台健康持续发展。According to Yang Hutao, professor of the Institute of Economics of the Chinese Academy of Social Sciences, from the perspective of development path, live broadcast, short video and other forms have become the standard configuration of e-commerce market. He believes that the advantage of global interest e-commerce lies mainly in the platform's more integrated performance in matching, stimulating, and releasing needs, which not only promotes user interest shopping, but also greatly satisfies users' active shopping needs. Therefore, the platform can better provide products and services, enhance consumers' consumption experience, help unleash more consumption potential, and promote the healthy and sustainable development of e-commerce platforms.
