广元美团电商运营培训哪里有

淘宝电商运营培训

信航电商学院源源不断引进互联网技术精英，经过十道门严选、严考、严评选，构建实力强大的技术讲师团队，平均从业经验和教学经验10年以上。Xinhang E-commerce School continuously introduces internet technology elites, and through strict selection, examination, and selection through ten gates, we have built a strong team of technical instructors with an average of more than 10 years of professional and teaching experience.

区别于淘系生态，TP们难以快速攻占抖快等新兴渠道的原因主要有两点：一是基因不同。淘系电商起源于货架，抖快则起源于内容，TP沉淀下的货架经验很难直接复制到抖音生态，这对TP的内容流量营销能力提出了更高的要求。二是竞争格局不同。抖快服务商中很多是从MCN或达人转型，这种模式依赖主播与运营人员的经验，因此格局较为分散，中腰部服务商占大头。There are two main reasons why TP companies find it difficult to quickly capture emerging channels such as Doukuai, which are different from Taoyuan ecosystem. Firstly, they have different genes. Taoshi e-commerce originated from the shelf, while Tiaokuai originated from the content. The shelf experience precipitated by TP is difficult to directly replicate to Tiktok ecology, which puts forward higher requirements for TP's content flow marketing capability. The second is that the competitive landscape is different. Many Doukuai service providers are transitioning from MCN or influencers, which rely on the experience of broadcasters and operators, resulting in a more dispersed pattern, with middle to lower back service providers accounting for the majority.

数据显示，2021年我国生鲜电商行业市场规模已经超过3000亿元，水果作为生鲜农产品的重要类别，其在电商销售渠道的占比也在日益增加。但归根到底，平台方要想在水果电商市场“分一杯羹”，还需建立严格的平台审核机制，用消费者满意的品质和服务说话，这也是其长远发展下去的动力。商家也应意识到，要想维持住销售流量，赢得消费者口碑，还应用心守住收购、包装和发货等每个环节，才能以稳定的供货品质打响自己的招牌。其实一些电商销售平台也有好的经验和做法，比如要求入驻商家在商品界面标明各类水果的大小、磕碰、成熟度情况等影像信息，重点提示水果外观存在问题等，让消费者了解果质后下单，免去了收货后“货不对板”的风险，在这些商品的留言区也是好评居多。这也证明，只要确保水果质量，让消费者与商家在水果品质上达成信息对称，不管是瞄准哪个消费渠道的水果，都能实现其应有的价值。Data shows that the market size of China's fresh e-commerce industry has exceeded 300 billion yuan in 2021, and fruits, as an important category of fresh agricultural products, are also increasing in their proportion to e-commerce sales channels. But ultimately, if the platform wants to "get a piece of the cake" in the fruit e-commerce market, it still needs to establish a strict platform review mechanism, speak with consumer satisfaction of quality and service, which is also the driving force for its long-term development. Merchants should also realize that in order to maintain sales flow and win consumer reputation, they should also carefully guard every link such as acquisition, packaging, and shipping, in order to establish their own brand with stable supply quality. In fact, some e-commerce sales platforms also have good experience and practices, such as requiring merchants to indicate the size, bumps, maturity, and other image information of various fruits on the product interface, with a focus on reminding consumers that there are problems with the appearance of the fruits, so that consumers can understand the quality of the fruits before placing an order, avoiding the risk of "wrong products" after receiving them. These products are also highly praised in the message area. This also proves that as long as fruit quality is ensured and consumers and merchants achieve information symmetry in fruit quality, regardless of which consumption channel the fruit is targeted at, it can achieve its due value.

对部分消费者来说，在电商平台买水果不光是买口味，买的也是外观和服务，所以会更青睐果型好、甜度高、果色均匀的大果。但农业生产不是工业化的流水线，会受光照条件、营养吸收、管护水平等因素的影响，即便是同一品种的水果，长出来也会有品质的差异。因此在产地销出的时候，同类水果会根据品相、糖度、大小等被分成不同级别，再分销到不同的终端市场。有些水果可能看着没那么好看，比如在成长过程中经过霜打，或者采摘的时候发生磕碰，或者受日照时间短，果皮着色不深，所以相比一些长得好的果子，售出价格更低。但果肉没受影响的话，口感并没有太大差异。一些电商平台销售的此类水果，就走起了高性价比路线，占据了消费市场的一席之地。How many "e-commerce fruits" do industry insiders refer to? What is the proportion in the market? Is it a universal phenomenon or an individual behavior? It is unknown from the report. If we simply equate "e-commerce fruits" with defective fruits, and even refer to "e-commerce fruits" as all fruits sold on e-commerce platforms, it is obviously biased. In fact, like traditional offline sales, e-commerce sales are also a market behavior. On the platform, there are both high-quality brand fruits such as Chu Orange and Qingwang Grape, as well as cost-effective "main road" fruits, meeting the diverse needs of consumers.

对于电商新模式的特征，《报告》分析指出，相较于传统模式，电商新模式更加擅长发现和满足消费者的潜在需求，通过视频等信息密度更大的表现形式，重构或创造了全新消费场景，满足个性化、多样化、多层次的消费需求，不断提升消费体验。In this regard, the Report points out that although the Internet demographic dividend has declined, China's electricity business is still in innovative development. According to the "2022 (First) China Live E-commerce Market Data Report" released by the Online Economic and Social E-commerce Research Center recently, from 2017 to 2021, the transaction size of the domestic live e-commerce market increased from 19.64 billion yuan to 2361.51 billion yuan, which is significantly higher than the overall growth rate of online shopping transaction volume. This indicates that new models such as live e-commerce are still developing rapidly