韶关美团电商运营培训哪里有
美团电商培训课程
而除去自己下场做品牌外，代运营企业们整齐划一地将自己包装为“科技企业”， 但区别于当下AIGC技术商业化与电商领域的创新性融合，代运营企业的数字化能力大多仍集中在搭建集成式的中台体系，这些都不是高处的技术果实。In addition to branding themselves in the future, proxy operators neatly package themselves as "technology enterprises". However, unlike the innovative integration of AIGC technology commercialization and e-commerce, most of the digital capabilities of proxy operators are still focused on building integrated mid platform systems, which are not high-altitude technological fruits.
一个典型的案例就是在第一届双11的“吃螃蟹”的飞利浦。当年，飞利浦与很多商家一样，对这一活动还有诸多疑惑，但在宝尊创始人仇文彬的安排下，飞利浦新兴渠道业务的负责人与逍遥子共进了一次午餐，这次碰面让飞利浦品牌方决定进入淘宝商城。A typical case is Philips, who ate crabs in the first Double 11. At that time, Philips, like many merchants, had many doubts about this event. However, under the arrangement of Baozun founder Qiu Wenbin, the head of Philips' emerging channel business and Xiaoyaozi had a lunch together. This meeting led the Philips brand to decide to enter Taobao Mall.
电商平台对传统快时尚品牌形成了全方位优势。在潮流预测中，电商反应速度、上新速度远高于传统快时尚企业。ZARA一年的新品上新量仅相当于SHEIN一个月的上新量。而在价格上，电商靠更柔性的供应链生产模式，大多数产品的价格能做到快时尚品牌的一半。E-commerce platforms have formed a comprehensive advantage over traditional fast fashion brands. In trend forecasting, e-commerce has a much faster reaction speed and faster update speed than traditional fast fashion enterprises. ZARA's annual new product launch is only equivalent to SHEIN's monthly launch. In terms of price, e-commerce relies on a more flexible supply chain production model, with most products priced at half that of fast fashion brands.
区别于淘系生态，TP们难以快速攻占抖快等新兴渠道的原因主要有两点：一是基因不同。淘系电商起源于货架，抖快则起源于内容，TP沉淀下的货架经验很难直接复制到抖音生态，这对TP的内容流量营销能力提出了更高的要求。二是竞争格局不同。抖快服务商中很多是从MCN或达人转型，这种模式依赖主播与运营人员的经验，因此格局较为分散，中腰部服务商占大头。There are two main reasons why TP companies find it difficult to quickly capture emerging channels such as Doukuai, which are different from Taoyuan ecosystem. Firstly, they have different genes. Taoshi e-commerce originated from the shelf, while Tiaokuai originated from the content. The shelf experience precipitated by TP is difficult to directly replicate to Tiktok ecology, which puts forward higher requirements for TP's content flow marketing capability. The second is that the competitive landscape is different. Many Doukuai service providers are transitioning from MCN or influencers, which rely on the experience of broadcasters and operators, resulting in a more dispersed pattern, with middle to lower back service providers accounting for the majority.
这些折腾与探索目前尚不能看到终局，毕竟，对于代运营企业来说，摆在眼前的选择其实也就这么多。它们的高光时刻与曾经的电商行业一样，已经被终止在上一个时代了。At present, these twists and turns and explorations cannot see the end, after all, there are actually so many choices in front of the operating companies. Their high light moments, like the e-commerce industry in the past, have been terminated in the previous era.
