汕尾美团电商运营培训哪里有
跨境电商培训课程
在中国社会科学院经济研究所教授杨虎涛看来，从发展路径上看，直播、短视频等形式已成为电商市场的标配。他认为，全域兴趣电商的优势，主要在于平台在匹配需求、激发需求和释放需求的效能上更具一体化特征，所促成的不只是用户兴趣购物，也能够极大地满足用户主动购物需求。因此，平台可以更好地提供产品和服务，提升消费者的消费体验，有助于释放更多消费潜能，促进电商平台健康持续发展。According to Yang Hutao, professor of the Institute of Economics of the Chinese Academy of Social Sciences, from the perspective of development path, live broadcast, short video and other forms have become the standard configuration of e-commerce market. He believes that the advantage of global interest e-commerce lies mainly in the platform's more integrated performance in matching, stimulating, and releasing needs, which not only promotes user interest shopping, but also greatly satisfies users' active shopping needs. Therefore, the platform can better provide products and services, enhance consumers' consumption experience, help unleash more consumption potential, and promote the healthy and sustainable development of e-commerce platforms.
投资界有一个“黄金三角”理论，判断一个企业是否具备成长性，主要看三点：好时机、好赛道与好公司。好时机能够帮助企业赢得时间窗口，取得一定的先发优势；好赛道能吸纳足够的“钱”景，享受估值溢价；好公司则以好的商业模式实现稳健的经营。There is a "Golden Triangle" theory in the investment community, which judges whether a company has growth potential mainly based on three points: good timing, good track, and good company. Good timing can help enterprises win the time window and gain a certain first mover advantage; A good track can absorb enough 'money' and enjoy a valuation premium; Good companies achieve stable operations with good business models.
虽然海外快时尚品牌发展不佳，但国内电商平台却都盯上了快时尚。半年内，字节连续两次布局快时尚。淘宝则是在线下和线上推出自己的快时尚服饰店“ifashion”。京东、拼多多在国内外也都有相关布局。Although overseas fast fashion brands have not developed well, domestic e-commerce platforms are all eyeing fast fashion. Within six months, Byte has laid out fast fashion twice in a row. Taobao launches its own fast fashion clothing store "ifashion" both offline and online. JD and Pinduoduo also have relevant layouts both domestically and internationally.
HEIN主打快时尚性价比女装，目前业务覆盖超过220个国家和地区。纵观SHEIN的发展，其增长速度堪称海外版的拼多多。2022年，SHEIN营收为227亿美元，同比增长52.8%。而2020年、2021年SHEIN的营收同比增速为211%、60%。2014年-2020年间，SHEIN连续六年实现100%的同比增长。For example, Taobao has launched its own fast fashion clothing store "ifashion" in the domestic market, and overseas Alibaba has also launched the cross-border fast fashion e-commerce brand AllyLikes, as well as the fast fashion e-commerce platform Miravia. In addition, JD.com has previously launched "JD.com Fashion" to create one of the top 100 benchmark brands in fashion. As for Pinduoduo, although it has not made efforts in fast fashion in China, TEMU, which has been widely popular overseas, is precisely based on the fast fashion clothing category.
一般来说，成熟的代运营企业会采取“轻重并举”的模式。一方面可以与大品牌保持深度的合作，从中持续积累行业knowhow，这有利于代运营企业在后期孵化自有品牌。而另一方面代销则有利于品牌进行品类的快速扩张，确保一定的投资回报率。Generally speaking, mature outsourcing companies will adopt a "light and heavy" model. On the one hand, it is possible to maintain deep cooperation with major brands and continuously accumulate industry knowledge from them, which is conducive to the incubation of their own brands by proxy operators in the later stage. On the other hand, consignment sales are conducive to the brand's rapid expansion of categories, ensuring a certain return on investment.
